The wait is over, ARMY—BTS‘s special meal is
finally rolling out at McDonald’s. From the United
States to Brazil to South Korea, numerous countries are now
offering the “BTS Meal” for purchase. The new partnership is
already exploding with hype from fans across the world, but why did
the brand choose BTS specifically? In an interview with Rolling
Stone, the marketing team at McDonald’s revealed all.
McDonald’s Famous Orders initiative has been in the
works for quite a while, with both Travis Scott and J Balvin
teaming up with the brand to offer their own special meals.
However, the new McDonald’s partnership with BTS has to be one of
their biggest yet.
As of May 26, the “BTS Meal” (which serves the group’s favorite
Cajun and sweet chili dipping sauces with 10 McNuggets, fries, and
a Coca-Cola) began its rollout in almost 50
countries worldwide, but it’s already been gaining attention for
weeks.
|
McDonald’s/YouTube
So, why did McDonald’s choose to work with BTS this time around?
McDonald’s U.S. franchisee marketing committee chair Vicki
Chancellor explained that when it comes to selecting the right
musical artist for a new Famous Orders deal,
“Authenticity is key.”
|
McDonald’s/YouTube
Alongside ensuring the brand only works with artists who are
true fans of McDonald’s food, Chancellor says they also want to
partner with celebrities who are loved by customers and McDonald’s
crew members alike.
|
McDonald’s/YouTube
As for selecting BTS specifically, McDonald’s U.S. chief
marketing officer Morgan Flatley explained that one of the biggest
reasons behind the decision was ARMY. “[BTS] have an incredibly
passionate and loyal fanbase,” he explained, “which is a
big reason why we decided to partner with them.”
|
McDonald’s/YouTube
Plus, from an authenticity standpoint, Flatley shared that the
group are “true fans” of McDonald’s, each member with
their own memories of the brand.
|
McDonald’s/YouTube
And, it seems that BTS also marked an opportunity for McDonald’s
to take Famous Orders to the next level. While previous
partnerships have been limited to one country, BTS’s collaboration
expands to almost 50 markets across several continents. “Our
partnership with BTS, a truly global fanbase,” says Flatley,
“was a perfect opportunity for many of [the other McDonald’s
markets] to get in on the fun.”
|
McDonald’s/YouTube
Naturally, the “BTS Meal” hasn’t been without its hurdles for
McDonald’s. Given that the meal will be sold in so many
territories, Flatley explained that there’s “lots of
involvement and integration” involves to create a worldwide
order and ensure customers have a consistent experience
wherever they are.
|
McDonald’s/YouTube
Of course, it’s all paying off already. The chief marketing
order says the “BTS Meal” announcement alone has driven
“record-breaking engagement” on McDonald’s social media
platforms and even brought in K-Pop fan followers for Morgan
Flatley himself. “We’ve seen incredible support from BTS’
fanbase with fans creating their own memes and positive content
about the partnership in social media,” he also noted.
|
McDonald’s/YouTube
As for the future, what can fans expect now the “BTS Meal” has
been released? Flatley shared that the partnership has been modeled
off the typical K-Pop song release system, with release schedules,
teaser photos, and more. Now, just like a K-Pop comeback, they’ll
be delivering plenty of weekly behind-the-scenes content with BTS
available on the McDonald’s app.
|
McDonald’s/YouTube
Plus, there’s a new merch collection too. Flatley noted that
photocards were one of the most anticipated items they wanted to
offer, but the collection also includes everything from clothing
and bags to AirPods cases and stationery. The BTS x McDonald’s
merch collection will be available for pre-order as of May 27 at
8:00 a.m. Korean Standard Time.
The wait is over, ARMY—BTS‘s special meal is
finally rolling out at McDonald’s. From the United
States to Brazil to South Korea, numerous countries are now
offering the “BTS Meal” for purchase. The new partnership is
already exploding with hype from fans across the world, but why did
the brand choose BTS specifically? In an interview with Rolling
Stone, the marketing team at McDonald’s revealed all.
McDonald’s Famous Orders initiative has been in the
works for quite a while, with both Travis Scott and J Balvin
teaming up with the brand to offer their own special meals.
However, the new McDonald’s partnership with BTS has to be one of
their biggest yet.
As of May 26, the “BTS Meal” (which serves the group’s favorite
Cajun and sweet chili dipping sauces with 10 McNuggets, fries, and
a Coca-Cola) began its rollout in almost 50
countries worldwide, but it’s already been gaining attention for
weeks.
|
McDonald’s/YouTube
So, why did McDonald’s choose to work with BTS this time around?
McDonald’s U.S. franchisee marketing committee chair Vicki
Chancellor explained that when it comes to selecting the right
musical artist for a new Famous Orders deal,
“Authenticity is key.”
|
McDonald’s/YouTube
Alongside ensuring the brand only works with artists who are
true fans of McDonald’s food, Chancellor says they also want to
partner with celebrities who are loved by customers and McDonald’s
crew members alike.
|
McDonald’s/YouTube
As for selecting BTS specifically, McDonald’s U.S. chief
marketing officer Morgan Flatley explained that one of the biggest
reasons behind the decision was ARMY. “[BTS] have an incredibly
passionate and loyal fanbase,” he explained, “which is a
big reason why we decided to partner with them.”
|
McDonald’s/YouTube
Plus, from an authenticity standpoint, Flatley shared that the
group are “true fans” of McDonald’s, each member with
their own memories of the brand.
|
McDonald’s/YouTube
And, it seems that BTS also marked an opportunity for McDonald’s
to take Famous Orders to the next level. While previous
partnerships have been limited to one country, BTS’s collaboration
expands to almost 50 markets across several continents. “Our
partnership with BTS, a truly global fanbase,” says Flatley,
“was a perfect opportunity for many of [the other McDonald’s
markets] to get in on the fun.”
|
McDonald’s/YouTube
Naturally, the “BTS Meal” hasn’t been without its hurdles for
McDonald’s. Given that the meal will be sold in so many
territories, Flatley explained that there’s “lots of
involvement and integration” involves to create a worldwide
order and ensure customers have a consistent experience
wherever they are.
|
McDonald’s/YouTube
Of course, it’s all paying off already. The chief marketing
order says the “BTS Meal” announcement alone has driven
“record-breaking engagement” on McDonald’s social media
platforms and even brought in K-Pop fan followers for Morgan
Flatley himself. “We’ve seen incredible support from BTS’
fanbase with fans creating their own memes and positive content
about the partnership in social media,” he also noted.
|
McDonald’s/YouTube
As for the future, what can fans expect now the “BTS Meal” has
been released? Flatley shared that the partnership has been modeled
off the typical K-Pop song release system, with release schedules,
teaser photos, and more. Now, just like a K-Pop comeback, they’ll
be delivering plenty of weekly behind-the-scenes content with BTS
available on the McDonald’s app.
|
McDonald’s/YouTube
Plus, there’s a new merch collection too. Flatley noted that
photocards were one of the most anticipated items they wanted to
offer, but the collection also includes everything from clothing
and bags to AirPods cases and stationery. The BTS x McDonald’s
merch collection will be available for pre-order as of May 27 at
8:00 a.m. Korean Standard Time.
-Kobayashi-san-Chi-no-Maid-Dragon-Anime-r34-3773135.png "Miss kobayashi xxx 🌈 Quetzalcoatl (MaiDragon) :: Kobayashi-s")
